WDA is hosting an exhibition at the Browser Museum to celebrate their 50th year anniversary. In preparation for the exhibition marketing and merchandise, they came to my team for a rebrand as they have been using various logos and branding in the past. In order to have consistency, the team wants us to refresh their logo and develop packaging with the new branding.
Disney, Browser Museum

Project Type
Brand Identity, Print Design, Packaging Design
Rebranding identity
The new logo (on the top right) is simplified to just one Mickey Mouse and is gold foil based for a more elevated look & feel. The years are moved to the very bottom to create a better flow of the type hierarchy.
Previous Concepts
Other concepts were also brainstormed for a more modern and playful approach. This art direction is more focus on Mickey and his evolution throughout the years. 

disclaimer: photos are only for concept presentation and are not direct endorsement of any product or brand by people on the imagery.
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